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account management, sales best practices
04/18/2014

3 Lies of Account Management That Cost You Sales

In my line of work, one of the most frequent expressed needs my technology clients talk about is new business development.  Sales have stagnated or dropped, and the CEO is seeking the classic Hunter.  This makes sense.  New business development is incredibly important.  But what about old business development?  I’ve found out that many business...
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vertical marketing, market segmentation
Business leaders are increasingly trading in their shotguns for laser-sited sniper rifles.  You may think I’m talking about a clever way to circumvent new and anticipated gun legislation, but you...
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adapting to change, business change
We all remember in science class as kids the theory of Darwinian Evolution: survival of the fittest, or more simply, adapt or die.  Unfortunately, the fear of impending death is...
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niche market, kill your niche
All good business leaders these days know that developing a niche market strategy is critical to growing deep business development roots.  People want to be served by experts, particularly in...
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selling technology, technology sales
We’ve all seen sit-coms showing nerds at Star Trek or Lord of the Rings Conventions, laughing at the esoteric, inside-baseball, goofy factoids that everyone in attendance knows about and...
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