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contractor advantage, contractor value
11/30/2018

Federal Contracting: Creating Competitive Advantage Out of Thin Air

This is the first of a 2-part series on competitive contractor advantage with a focus on Government targets. Part 2 will deal with Teaming Partners. In the wonderful world of Federal Government contracting, it’s easy to get lost in the shuffle of competitors that have the same look and...
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government contracts, capability statement
08/22/2017

4 Things You’re Marketing that Won’t Win Government Contracts

Government Contracts Don’t Grow on Trees So what’s your success path to government contracts? Momma always told me, “If someone else can claim it, it ain’t a competitive advantage.”...
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account management, sales best practices
04/18/2014

3 Lies of Account Management That Cost You Sales

In my line of work, one of the most frequent expressed needs my technology clients talk about is new business development.  Sales have stagnated or dropped, and the CEO is...
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vertical marketing, market segmentation
04/07/2014

Going Vertical: Discovering Target Markets That You Can Succeed In

Business leaders are increasingly trading in their shotguns for laser-sited sniper rifles.  You may think I’m talking about a clever way to circumvent new and anticipated gun legislation, but you...
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niche market, kill your niche
03/24/2014

Committing Nicheocide: 3 Signs It’s Time to Kill Your Niche Market

All good business leaders these days know that developing a niche market strategy is critical to growing deep business development roots.  People want to be served by experts, particularly in...
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