Karl Walinskas stopped in to chat with the Strategic Marketing webcast and the Witmer Group to share how commercial technology firms, traditionally selling business-to-business (B2B) can transition to creating Federal revenue business-to-government (B2G).
View the entire interview on YouTube here.
We didn’t get into Request for Proposal market differentiation, but you can see that from the way back machine here, because it ties into the same theme.