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account management, sales best practices
04/18/2014

3 Lies of Account Management That Cost You Sales

In my line of work, one of the most frequent expressed needs my technology clients talk about is new business development.  Sales have stagnated or dropped, and the CEO is seeking the classic Hunter.  This makes sense.  New business development is incredibly important.  But what about old business development?  I’ve found out that many business...
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vertical marketing, market segmentation
04/07/2014

Going Vertical: Discovering Target Markets That You Can Succeed In

Business leaders are increasingly trading in their shotguns for laser-sited sniper rifles.  You may think I’m talking about a clever way to circumvent new and anticipated gun legislation, but you...
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selling technology, technology sales
03/10/2014

Selling Technology to Executives: Making the Complex Actionable

We’ve all seen sit-coms showing nerds at Star Trek or Lord of the Rings Conventions, laughing at the esoteric, inside-baseball, goofy factoids that everyone in attendance knows about and...
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lead generation, sales contact list
02/10/2014

Rolodex Rainmaking: The Real Truth about Lead Generation

New business development, defined as new customers that are actually buying your products and services, is the lifeblood for most businesses, at least those that are trying to grow....
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sales analytics, sales science
02/04/2014

Sales Analytics: Making Sales a Science

The story of Moneyball, General Manager Billy Bean’s use of analytics to create a continually competitive baseball team in Oakland on a shoestring budget, is famous in business circles as...
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