LinkedIn Prospecting Done the Right Way
In my conversations with CEOs about business development, the topic of LinkedIn will invariably arise, with mixed opinions. Some top […]
Marketing
Creating Your Market Game Changer for Competitive Advantage
When the world is filled with apples, how can your business become an orange? In the universe of modern business,
Committing Nicheocide: 3 Signs It’s Time to Kill Your Niche Market
All good business leaders these days know that developing a niche market strategy is critical to growing deep business development
Going Vertical: Discovering Target Markets That You Can Succeed In
Business leaders are increasingly trading in their shotguns for laser-sited sniper rifles. You may think I’m talking about a clever
3 Lies of Account Management That Cost You Sales
In my line of work, one of the most frequent expressed needs my technology clients talk about is new business
4 Things You’re Marketing that Won’t Win Government Contracts
Government Contracts Don’t Grow on Trees So what’s your success path to government contracts Momma always told me, “If someone
Federal Contracting: Creating Competitive Advantage Out of Thin Air
This is the first of a 2-part series on competitive contractor advantage with a focus on Government targets. Part 2